How To Market Your Music on Facebook (2021)

Is your Facebook starting to feel more like just another mouth to feed when it comes to social content output? With artists feeling the pressure to post regularly in places like Facebook, Instagram, TikTok, YouTube, Twitch, Pinterest, Snapchat, Spotify and MORE (the list goes on!), it can be easy to let the ball drop on a few of the channels that aren’t performing at the same caliber as others.

How can you fix that?

We cut right to the chase for you below in our three-step quick guide, so you can get right to the content makin’.

CREATE EVERGREEN ADS USING YOUR MUSIC VIDEOS

Your content has a shelf life long past its original post date—this can be used to your advantage in between releases.
Choose 1-2 of your best performing music videos and create “evergreen” Facebook ad campaigns, or ad campaigns that run for an extended period of time with a single objective (say, getting more followers on your Facebook page or driving more clicks to Spotify). Create 30-second or less video teasers emphasizing the most attention-grabbing elements of your music video, whether it be a catchy chorus or highly-detail visual intro. Details on how to build out Facebook ads here.
Avoid a target audience that is too broad. Create a target audience that goes beyond simply choosing similar artists—instead, think about organizations, brands and publications whose audiences might find your music interesting. (A few examples: KERRANG!, The Fader, Noisey, etc.)
Be realistic about the age group you want to target. While we may say things to ourselves like My music is for all ages!, we now have the tools on social media to take the guess work out of understanding exactly who is watching our content. Here’s where you can find your audience insights to better understand which age group you should focus your ad spend on.

SHARE YOUR INSTAGRAM STORIES DIRECTLY TO FACEBOOK

You are missing out on engagement and reach if you don’t post on Facebook Stories. Thought it seems counterproductive, you are indeed missing out when you aren’t sharing frequently on your Facebook artist page.
An easy way around this? Turn the “Share to Facebook” tab on inside of your Instagram account on, which will automatically share all of your Instagram Stories content to your Facebook audience. Here’s where to find that tab inside of your Instagram settings. (Note: Your Facebook and Instagram account will need to be connected for this to work. You can learn how to do that here.)

TAKE ADVANTAGE OF FACEBOOK’S LATEST FEATURES

Facebook is constantly pumping out new features to compete with rival social media platforms—with a heavy emphasis on video content.
It is to your advantage to ALWAYS utilize new features as they become available on a platform, we can’t stress that enough! Facebook will always give priority and/or extra exposure to content built within the newest features they want to push, including Facebook Live, Facebook Stories and more.
Want a notification instantly sent out to your entire audience? Go Live! Facebook still sends out push notifications to your audience anytime you go Live—again, this is as much an opportunity for them to benefit from more views as it is for you. Don’t stress about this, either—it can be as simple as hosting a 10-minute live stream sharing updates on recording an album, or maybe showing off the artwork on new vinyl or merch you just released. Get creative, but don’t think on it too long! These features are only considered “new” for limited periods of time.

Want more ways to shake up your content output using content you already have in your library? Check out: Best Practices For Creating Content From Your Archive