5 PILLARS OF A KILLER COLD E-MAIL: The most effective strategy to get your message heard

Strategy

Apr 12

Like your next cold e-mail, we’ll keep this blog short and sweet. Here are our five pillars for nailing the cold e-mail and follow-up, no fake manager needed:

THE DON’Ts

Don’t include attachments. Attachments may get categorized as “spam” when sent from an unknown source, so use dedicated links instead. (Pro tip: Avoid using sites like “bit.ly” in cold e-mails—again, they are commonly snagged as “spam.”)

Don’t share your life story. A 1-2 sentence bio of the MOST relevant information is key. Remember, you’re aiming to spark their attention specifically, so hone in on the parts of your resume/artist story that can benefit them or their company

Don’t follow up the next day. Give the initial e-mail a good 7-10 days before a 1-2 sentence follow-up. Try this:

“Hey name, I just wanted to check back in on the previous e-mail I sent last week. I think my next album Album Name is a great fit for publication, and I’d love to connect!”

THE DOs

Do get specific in your subject line. “Harry Styles - new song” doesn’t have the same ring as “Indie pop/rock, LA-based artist Harry Styles’ new song for sync/placement consideration”
Do offer up a direct way that your project/services can benefit their brand or organization. Remember - they have a boss to impress, and if you give them a direct path to some extra kudos, your chances increase!

BONUS PILLAR:

Do follow up on a Tuesday or Wednesday. Think of it this way: Monday, they’re probably overwhelmed. Thursday, they’re rushing to finishing things up for the weekend. And Friday is basically the weekend, so there’s a slim chance they’ll be diving into a new request.