Are your views down on TikTok? Try these 3 tips before deleting the app + moving to a deserted island

Strategy
Written By Marilyn Moser
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Jokes aside, watching the highs and lows of viewership and engagement on apps like TikTok gets frustrating after a while. You start to question your own content, or maybe it’s the posting schedule? Should you be sharing more, less?

Often, it’s simple, small tweaks that can help enhance your content (which we know is already fabulous)—here’s where you should start.

SHORTEN YOUR VIDEOS

0:30 is the perfect sweet-spot for short-form video. Get to the point in as few words as possible!

NAIL THE 3-SECOND HOOK

The first 3 seconds are crucial—use this time to clearly define what your video is about, and get right to it.

TRY ANOTHER PLATFORM

Instagram Reels, YouTube Shorts, Twitter video—try your content elsewhere to see if it sticks!

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Marilyn Moser
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